Stronger Teams.
Better Results.
Strengthmaker helps teams and companies discover and leverage their people's strengths — with proprietary diagnostics, AI-powered tools and workshops. Model-open.
Use Cases
Strengths-based development works wherever people collaborate and want to grow.
Team Development
Make team strengths visible and combine them for better collaboration
Leadership Development
Align leadership style with personal strengths and lead authentically
Onboarding & Culture
Integrate new team members faster and build a strengths-based culture
Conflict Resolution
Understand differences as complements rather than friction points
Future Skills & AI
Develop future competencies in the AI era through a strengths-based approach — where technology meets human potential
Change Management
Successfully manage change by focusing on existing strengths
Employee Retention
Increase engagement and satisfaction through strengths-based task assignment
Unlocking Potential
Bring out the best in everyone — for personal and professional growth
The Strengthmaker Diagnostic
Our standard: 30 talent themes in 5 categories. Find out which are your Top 5. Our tools are also model-open – you can use results from other strength models too.
Strengthmaker Standard · 5 Categories · 30 Talent Themes · Your Top 5
Two paths to your strengths
Whether for you personally or your entire team – Strengthmaker has the right solution.
Personal App
Your personal strength companion. AI-powered analysis, daily challenges, journal and more.
- Strength Diagnostic (30 themes)
- Daily Challenges & Streaks
- AI Deep Analysis & Learning Paths
- Strength Journal
- AI Companion Chatbot
- Peer Feedback
Studio for Teams
The B2B platform for team leads and HR. Team analyses, AI reports, REFLECT surveys and more.
- Team Strength Analysis
- AI Team Playbook & Chemistry
- Individual AI Learning Paths & Streaks
- REFLECT Pulse Surveys
- Team Dashboard & Heatmaps
- Editable Strength Models
How it works
Discover strengths
Take the strength diagnostic – an AI-based test or classic questionnaire reveals your Top 5 from 30 talent themes.
Develop purposefully
Daily challenges, AI learning paths and deep analyses help you consciously use your strengths in everyday life.
Grow & reflect
Your strength journal, streak system and AI companion accompany you on your journey to real growth.
Model-open Tools & AI Power
Our Strengthmaker Diagnostic with 30 talent themes is the standard. At the same time, App and Studio are model-open – you can use results from other strength models too. Combined with cutting-edge AI technology.
AI Deep Analysis
Personalized analysis of your strengths with personal touch
AI Companion
Your personal strength coach – always available
Streak System
Gamification with daily challenges and milestones
Team Analytics
Visualize, analyze and develop team strengths
Learning Paths
AI-generated 6-step programs for each strength
Your data
Your data belongs to you. Export and deletion anytime.
The Vision
Why I Built Strengthmaker
For over 8 years, I have been guiding teams and leaders in strengths-based development. I kept seeing the same pattern: the excitement after a workshop is huge — but it fades within weeks because nothing sticks in daily work.
That's exactly why I built Strengthmaker: A platform that supports teams and their leaders every day in truly living their strengths — with AI that understands, not just analyzes. If you want to know what this could mean for your team, let's talk.
— Ulf Kossol, Founder
Book a callPricing & Plans
From free to personal coaching — the right fit for everyone.
Free
0 €
Free forever
- Strength Diagnostic
- Strength Profile
- Daily Challenges
- Streak System
Premium
Free4,90 €
Free until 6/30/2026
- Everything in Free +
- AI Deep Analysis
- AI Learning Paths
- Strength Journal
- AI Companion
- Peer Feedback
Studio
from €250 /month
30 days free · up to 5 teams
- Team Strength Analysis
- AI Team Reports
- AI Learning Paths & Achievements
- REFLECT Surveys
- Multi-Team Dashboard
- Editable Models
Strengths Journey
On Request
8–12 weeks coaching
- Individual talent analysis
- Team workshops (on-site / remote)
- Strengths-based coaching
- Sustainable daily integration
- Leadership development
- Results report & roadmap
Annual plan: €39/year (saves 33%) · Strengths Journey: custom pricing after consultation
The Strengths Journey
From insight to real-world application. Not a classic workshop — but a structured development process for teams.
- Individual talent analysis
- Make team strengths visible
- Sustainable integration into daily work
What does strengths-based leadership deliver?
Calculate the ROI for your company in seconds.
3-Year ROI
+3197%
Net Benefit
1.3M €
Based on Gallup benchmarks · Realistic scenario · 3-year horizon
Ready to discover your strengths?
Start for free now and find out what truly makes you stand out.
Food for thought for strong teams
Insights, methods and practice stories around strengths-based leadership and team development.
Staffel 1 Adoption beats Awareness
Was passiert eigentlich nach dem Stärkentest?
Von Stärkenbewusstsein zu echter Wirkung
Warum wir das Strengthmaker Studio gebaut haben
Warum Teams nicht bei null starten – und wie es besser geht
Jedes Team bringt unsichtbare Erfahrungen mit. Wer sie ignoriert, riskiert Reibung. Wie du Stärken von Anfang an nutzt – ein Praxisbeispiel.
Strengthmaker Assistent
Ask me about strengths
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