Comparison
Strengthmaker vs. CliftonStrengths
Gallup's CliftonStrengths is the best-known strengths assessment – many teams know their Top 5 from it. Strengthmaker starts where the report ends: putting strengths to work every day in the team. Here is where the two agree, where they differ and what they cost.
Where both agree
- Both are strengths-based: you build on what you do well instead of fixing weaknesses.
- Both give you your Top 5 as the starting point.
- Both work for individuals and for teams.
Where they differ
| Strengthmaker | CliftonStrengths | |
|---|---|---|
| Model | 30 talent themes in 5 categories | 34 talent themes in 4 domains |
| What you get | Diagnostic plus daily challenges, streaks, AI Companion and team analytics | One-time assessment with report and explanations |
| Use other models | Yes – model-open, Clifton results can still be used | No, only its own model |
| Language & market | German and English, built in Dresden for DACH | Many languages, worldwide |
| Price for individuals | Diagnostic free · Premium €4.90/month or €39/year | Top 5: $24.99 · all 34: $59.99 (one-time, Gallup store) |
| Price for teams | Studio from €250/month for up to 5 teams, 30 days free | One code per person; team workshops through certified coaches |
Gallup prices from store.gallup.com, as of October 2026.
Who each fits
Strengthmaker fits when the workshop has happened and you want the strengths to stay alive in daily work – or when you want to start without a cost per person.
CliftonStrengths fits when you need exactly the Gallup vocabulary, for example because the whole company uses it, or you want to work with a certified Gallup coach.
Frequently asked questions
Can I use my CliftonStrengths results in Strengthmaker?
Yes. App and Studio are model-open: you can use results from other strength models instead of retaking a test.
Why 30 talent themes instead of 34?
The Strengthmaker diagnostic is our own model with 30 themes in 5 categories, designed for everyday team work. There is no 1:1 mapping between the models.
What does Strengthmaker cost by comparison?
The diagnostic is free. Premium is €4.90 a month, Studio for teams from €250 a month. According to the Gallup store, CliftonStrengths costs $24.99 (Top 5) or $59.99 (all 34) per person, one-time.
See also: Strengthmaker vs. Cloverleaf · All pricing